In June of 2023, Google will sunset Universal Google Analytics and replace it with Google Analytics 4. This means that if you are using the current version of GA, your time is almost up and you\’d have to make the switch to GA4 as soon as possible.
What is Google Analytics?
As per Google’s own definition:
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business.
Google Support
Google Analytics is a marketer\’s best friend and is used as an in-depth tool to measure the visitors/traffic to a website. It is used to measure how well a website is doing traffic-wise and that data can be used to fine-tune the marketing of your website, service or products. It\’s even used to determine how the website can be edited to improve to help drive traffic to the website and increase sales. It\’s an invaluable tool to help ensure your marketing strategy is on point.
What data can be seen in Google Analytics?
You are given a brief analysis of the performance of your website when you first log into Google Analytics. This report presents information from a specified time frame. At any time, you can change the time period in the top right corner of your screen.
The information below is displayed on this dashboard:
- Users
- Sessions
- Bounce Rate
- Session Duration
- Active Users
- Acquisition Sources
- And More
There is a lot more information you can see such as:
- Real-Time (Location, Traffic Source, Website Pages They’ve Visited)
- Audience(such as Location, Browser/Device/Operating System, Age, Gender, Interests, and much more)
- Acquisition (Where the traffic comes from)
- Behavior (show info such as which pages they visit, where they leave your website, how they navigate your website, etc)
- Conversions
How do I set up Google Analytics 4?
Google Analytics can be a daunting and complex endeavor for most but we here at webfiy24.com are here to help! We have an in-house SEO Expert that can set up your Google Analytics 4 for you so you can start tracking the traffic to your website and start adjusting your marketing strategy accordingly.
We install a free plugin to connect your website to your GA4 account (our SEO expert will also set up your Google Analytics 4 account for you should you not have one already) and it will start tracking your website traffic. We also give you access to the back end of your website, where you would be able to view your traffic within the Google Analytics plugin.
Should you wish for us to assist with this setup, please contact us for a hassle-free quote!
If you feel that you want to do the setup yourself, here’s a great, in-depth article on how to do this here
You can also check out Google’s own information on this subject here.