In today’s fast-paced digital world, maintaining an active online presence across multiple platforms is crucial for businesses. If you’re already posting regularly on Instagram, wouldn’t it be great to have those posts automatically appear on your Google My Business (GMB) profile? This not only saves time but also ensures your audience sees consistent updates on both platforms.
In this blog post, we’ll walk you through the process of connecting your Instagram posts to your GMB profile using Zapier, a powerful automation tool that simplifies cross-platform integration.
Why Sync Instagram with Google My Business?
Google My Business is essential for enhancing your visibility in local searches. Regular updates to your GMB profile help keep your audience informed and engaged. By syncing your Instagram posts with GMB, you can:
- Save Time: Avoid the hassle of manually updating your GMB profile.
- Ensure Consistency: Maintain uniform messaging across platforms.
- Boost Engagement: Share visually appealing content on your GMB profile to attract more local customers.
What You’ll Need
Before diving in, ensure you have the following:
- Zapier Account: If you don’t already have one, sign up at zapier.com.
- Instagram Business Account: Only business accounts can connect to Zapier.
- Google My Business Account: Make sure you have access to your business profile. If you don’t have one yet, you can set it up here or you can let us do it for you. We charge a small once-off fee of R500 to do that for you and once done, we add you as the owner of the profile.
- A Content Plan: Decide which Instagram posts you want to share on GMB.
Step-by-Step Guide to Setting Up the Integration
1. Sign in to Zapier
Log in to your Zapier account. If you’re new to Zapier, you can start with their free plan to test out the integration.
2. Create a New Zap
A Zap is an automated workflow in Zapier. Click the “Create Zap” button to get started.
3. Set Instagram as the Trigger App
- Search for “Instagram for Business” in the trigger app section.
- Choose the trigger event as “New Media Posted in My Account.”
- Connect your Instagram Business account to Zapier and test the connection.
4. Set Google My Business as the Action App
- Search for “Google My Business” in the action app section.
- Choose the action event as “Create Post.”
- Connect your GMB account to Zapier.
5. Customize the Post Content
- Map the fields from your Instagram post to your GMB post. For instance:
- Post Title: Use a short version of your Instagram caption.
- Post Content: Include the full caption or a summary.
- Photo: Select the image from your Instagram post.
- You can also set a call-to-action button, such as “Learn More” or “Call Now.”
6. Test Your Zap
Run a test to ensure everything is working correctly. Zapier will take one of your recent Instagram posts and publish it on your GMB profile.
7. Turn on Your Zap
Once the test is successful, turn on your Zap. From now on, every new Instagram post will automatically appear on your Google My Business profile.
Pro Tips for Maximum Impact
- Use High-Quality Images: Ensure your Instagram photos are professional and eye-catching.
- Keep Captions Relevant: GMB posts are more formal, so tailor your captions accordingly.
- Track Performance: Monitor your GMB insights to see how the posts are performing and adjust your strategy as needed.
Final Thoughts
Connecting Instagram with Google My Business using Zapier is a game-changer for busy entrepreneurs. This seamless integration ensures your latest visual content reaches your audience on both platforms, enhancing your online visibility and saving valuable time.
Ready to automate your content strategy? Start with Zapier today and keep your Google My Business profile as dynamic as your Instagram feed!
Need help setting this up?
We’re here to help! We can help you set this up in no time! We just need remote access to your computer via Anydesk. We do charge a small fee for the setup. Let us know if we should do this for you: 084 499 8148
Don’t have a Google My Business profile?
We can set it up for you for a small fee of R500 (once-off). A GMB profile shows all your business’ details, location, services, products, images, posts, etc. And the best part is you get a link to your Google ratings! You can then ask your clients to review your business on Google and this increases your SEO ranking significantly!